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Hey team! Andrew from Velveteen Music here, today I want to talk about some tried and tested strategies that can help you increase your Spotify streams.
From playlisting to collaborating with other artists, we've got you covered. So without further ado, let's dive right in and take a look at the seven ways to help boost your streams on Spotify
Before you start trying to increase your streams on Spotify, it's important to have a clear understanding of who your music is meant for. This will help you tailor your marketing efforts to the right people and ensure that you're reaching the audience that is most likely to enjoy your music.
Utilize the analytics that your spotify for artists give you so can can target fans of other artists your listeners like. Finding the right demographic to target can include geographical location, age, and personal interests.
Social media is a powerful tool for promoting your music and connecting with fans. Make sure you have an active presence on platforms like Twitter, Instagram, and Facebook, and use these platforms to share your music and engage with your followers.
Once again, play into the analytics to figure out what type of content performs best and has the most reach and engagement. Make posts with CTAs to help feed the beast. Having quality content frequently will help to grow your audience fast.
Collaborating with other artists can be a great way to expose your music to new audiences. Consider reaching out to other musicians in your genre or who have a similar style and see if they're interested in working together on a track or doing a remix of one of your songs.
This applies not only to recordings but to social content as well. Using the Collab feature on Instagram helps get your content to a whole new audience. Making sure the people you collaborate with have a similar fanbase is crucial to this.
Spotify playlists can be a great way to get more streams for your music. There are many user-generated playlists on the platform, and getting your music added to one of these can expose it to a whole new audience. You can also create your own playlists and share them with your followers to help promote your music. Collaborative playlists can also get your music into more listeners' ears.
Make sure you NEVER use a service that guarantees streams or uses bots to achieve this. Not only does this go against Spotify's terms it also dilutes your metrics and hurts the algorithms making it less likely to get editorial support in the future.
We have a post called How To Get On Spotify Playlists
There are many music blogs and websites out there that cover a wide range of genres and styles. Reaching out to these sites and offering them exclusive access to your music or interviews with you can be a great way to get some exposure and drive more streams. The more times your song link is shared the better! So even smaller blogs or articles are great for this.
The more times your song link is shared the better! So even smaller blogs or articles are great for this.
Spotify offers a number of promotional tools to help artists get more streams. These include things like promoted tracks, which allow you to pay to have your music featured on the platform, and Spotify for Artists, which provides insights and tools to help you understand and grow your audience.
Make sure you have an updated Bio and profile picture with each release. Encourage people to “follow” you artists page as this is a key metric that shows intent to listen to more of your music. Your new releases will also go on to your followers release radar.
Keeping a steady stream of releases lets the people at DSPS know you are serious about making music. Pleading your case for support! You can extend the life of your singles and release more content by releasing alternate versions or acoustic versions of your songs.
Having 2-8 weeks maximum between releases is key to feeding the beast that spotify is. It has an appetite for users to be on their platform and the more you can provide that for them the more you will be rewarded.
We hope these tips help you push those streams up, please let us know if you have any questions, thoughts, or additional techniques that you've found work well!
Velveteen offers full service release campaigns for most types of artists. We help build a release strategy based on your goals as an artist and help you execute them in the most effective manner possible.
We aim to help artists build a long term fanbase, increase their streams and visibility, and set an upward career trajectory towards sustainability.