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Spotify is the most popular music streaming platform in the world, with over 345 million active users and 155 million subscribers. As an artist, having a strong presence on Spotify is essential to building and growing your fan base.
One of the key ways to make sure your music is easily discoverable by potential listeners is by keeping your artist profile up to date. Although Spotify doesn't exactly share the secret sauce to maximizing visibility with their algorithms, a lot of industry reps say this is an important place to start. Showing Spotify you're active and engaged on their platform certainly can't hurt your chances either.
So in this blog post, we'll explore some of the reasons why updating your Spotify artist profile is important and provide tips on how to make sure your profile is in top shape.
Let's start with the why. You might be thinking, "do I really need to put time and effort into making a good Spotify profile, and also updating it??"
In short, the answer is yes you absolutely do. Let's explain below:
As you know, Spotify's algorithm is designed to match listeners with music they're likely to enjoy. Having an up-to-date artist profile can help increase your chances of being recommended to the right listeners that can turn into long-term fans.
When you include accurate and detailed information about your music, Spotify then has better data and can use add you to algorithmically generated playlists that suit your genre and style.
You'll want to think of your bio from an SEO perspective as well. Be sure to use relevant keywords that accurately describe your music and brand, and make sure you specify “for fans of”.
Your artist profile is the first thing fans will see when they come to your page, and this presents an opportunity to create a long-lasting connection with them.
By keeping your Spotify profile updated regularly, you can ensure new fans can see and listen to your new music, see upcoming show dates, purchase any new merch items, and much more. This is a great way to immediately start engaging and creating excitement for what you do.
Bonus tip, make sure your profile picture is up to date and utilize features like Canvas to keep people engaged.
As an artist, brand consistency is extremely important. Fans should be able to see the same visuals, music, and vibe wherever they find you online (and offline). You want the listener to immediately visualize what your brand looks like, feels like, and sounds like whenever they hear your name or your music
So, by keeping your profile information, bio, images/videos, tour dates, and merch up-to-date, you'll be able to maintain a cohesive brand across all your online channels.
To illustrate, someone might find you on Spotify and want to check you out on TikTok or Instagram. If you're visuals match, they will have a much easier time finding you and getting to know you and your music.
Spotify provides artists with invaluable metrics that can guide their strategy, such as the number of streams, monthly listeners, and demographics of their listeners. All of these can be accessed through the artist dashboard.
By regularly checking this data, you can gain insights into what's working for your music and your band, and more importantly, what isn't. From there, you can make data-driven decisions on how to improve your results.
In this section, we're going to give you some straight-forward steps that can help you get the most out of your Spotify artist profile.
Make sure your profile information is accurate and up-to-date. This includes your artist name, bio, and images.
Keep your profile interesting by updating it regularly with new music, upcoming shows, and other information. Make sure you utilize the artist pick at the top of your page to highlight your newest or favorite releases.
Be sure to use high-quality images on your profile, as they'll be the first thing fans see when they come to your page.
Utilize all of the great engaging and new features like Spotify Canvas. Not only does this keep fans engaged, but it can be a fun way to incorporate fan artwork or ideas into your music. And it shows Spotify you are using their provided tools.
Use the artist dashboard to understand your audience and improve your music strategy.
Use the shop feature to sell merchandise right on your artist page. This not only can provide income for you but it keeps people on your profile longer which is what all the DSPs want!
Connect your artist profile with your other social media accounts, such as Instagram and Twitter, to increase visibility and make it easier for fans to follow you.
In conclusion, updating your Spotify artist profile is crucial to building and growing your fan base. By making sure your profile is accurate, interesting, and up-to-date, you'll be able to increase discoverability, build a connection with fans, improve brand consistency, and gain valuable insights into your audience.
Don't miss this opportunity to showcase your music and connect with potential listeners.
Thanks for reading!
Velveteen offers full service release campaigns for most types of artists. We help build a release strategy based on your goals as an artist and help you execute them in the most effective manner possible.
We aim to help artists build a long term fanbase, increase their streams and visibility, and set an upward career trajectory towards sustainability.